5× Growth From One Key Hire — The Romashka Case. From zero IT department to $1.4 M+ extra revenue and a five-fold scale-up in 4.5 years.
- Evheniy Romaniuk Recruitment HR
- Apr 9
- 1 min read
Updated: May 13
Starting Point:
Fashion e-commerce brand Romashka was scaling fast but had no in-house tech team.
The CEO needed a hands-on specialist to run the site, automate ops, and unlock further growth.
What We Did
Strategic 60-min session — aligned growth goals and mapped the “DNA” of the ideal hire.
Multi-channel sourcing & hypotheses testing — built a wide funnel of top Ukrainian IT talent.
Structured screening — prioritised culture + impact fit over pure hard skills.
Fractional-COO support — after the first success, we hired 7 more key roles and automated company-wide processes.
Results
1 hire → IT Director & Co-partner: promoted in < 4.5 yrs, now co-owns two spin-off startups.
Full process automation — website, inventory, CRM, reporting.
$1.4 M incremental revenue and 5× overall business growth.
7 additional positions filled to reinforce operations, acting as a fractional COO and delivering compounding annual gains.
8 total hires (IT + ops) that transformed the business backbone.
“Perfect match — the hire became a strategic partner and accelerated our expansion.” — Dmytro Yaroshenko, CEO Romashka
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